Can you make a trending topic on twitter

In the case of Twitter, 10 stand out and these change according to their popularity. When users enter those keywords, they will see what people are posting on the topic. So, if you use those words in your posts, your content will have more visibility potentially. The trends are determined by an algorithm. It identifies the topics that are popular at a given time , rather than topics that were popular for a while or daily, in order to help you discover the latest topics of discussion that are emerging on Twitter.

Trends by location identify popular topics among users located in a specific geographical area. Similarly, there are personalized trends for each user, and these may not match those for each location. The number of Tweets related to trends is only one of the factors that the algorithm takes into account when classifying and determining trends. On the other hand, if there are tendencies and hashtags that are related to the same topic, the algorithm groups them together.

As Twitter has confirmed , a word or hashtag does not become a trend because of the volume of use, but because of its popularity at a given moment. If not, Trump or Selfie would be TT all the time. They want to reinforce the immediacy that characterizes them, highlighting the most current topics and thus motivate the conversation. In addition, the algorithm not only counts the number of mentions, but also takes into account the interactions generated by the tweets, such as RTs re-tweets or responses.

For this reason, a scaling strategy is recommended, instead of publishing all the messages at once. For example, to start the trending attempt, you can use influencers or a contest, and take advantage of that initial push to expand the message to the other users of the network.

From there, the key is that the content should be good enough for these users to continue participating and contributing. Skip to main content. Jul 13, Many of us wake up, turn off our alarms, roll over, and check social media. Twitter, in particular, is a go-to source for breaking news. Most simply put, a topic trends if it experiences a large increase in traffic. Read: Trends come from a spike relative to the norm. This is especially critical when your hashtag has a call to action involved, say telling the President POTUS to do something around your issue.

Trends are determined by a combination of volume and how much time it takes to create volume. Search for keywords or hashtags in your industry While the Trends page will show you popular Twitter hashtags and topics according to your interests, it might not always predict what you want to see. Subscribe to Twitter Topics Just like you can follow specific people on Twitter, you can now follow overall topics so you can view a wide range of posts on a certain subject.

How can marketers strategically leverage Twitter trends? Understand audience sentiment around major topics Twitter trends can help you understand the sentiment around trending topics and how people are responding to them.

Plan a content calendar based on past and upcoming trends Twitter gives you an at-a-glance look at what is going, at that moment, on social media.

Published on. Categories Create an effective hashtag holiday strategy Hashtag holidays are one way of participating in trends on Twitter. Find out how to identify the most relevant and effective ones for your brand. Resources for you. The Content Benchmarks Report. Recommended for you View all Recommended for you Recommended for you.

Now on slide Now on slide Now on slide Now on slide. Build and grow stronger relationships on social Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. This means that, as a business, you need to optimize your Tweets to be picked up by the algorithm to have your content seen by the right people.

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Twitter is powered by multiple algorithms determining all aspects of how content is served on the platform. This includes everything from recommended accounts to top Tweets.

When most people talk about the Twitter algorithm, they mean the one that powers the Home feed timeline also known as the top Tweets view. But it does structure the timeline for those using Home view. Twitter algorithms also power Twitter Trends, Topics, and recommendations, which appear in the Notifications tab and come through as push notifications , on the Explore page and in the Home timeline.

Twitter algorithm change is not taken lightly. For instance, to address the image-cropping issue, Twitter changed the way it shows images. Now, Twitter presents single images without cropping and shows users a true preview of what images will look like when cropped. Tweet authors will be able to also see their image as it will appear, before they Tweet it.

For now, here are some of the ways Twitter ranking algorithms power your experience on the platform. Latest Tweets shows Tweets a real-time chronological timeline of Tweets from people you follow. Home uses the Twitter ranking algorithm to shuffle posts into what it suggests is a better order i. To switch between the Home timeline and Latest Tweets, click the star symbol on desktop or swipe between views on mobile. Top Tweets first or latest Tweets first? Now testing with some of you on iOS: swipe between "Home" and "Latest" on the Home tab to choose which Tweets you see first.

Twitter users also have the option to create a custom timeline using Twitter Lists. You can pin up to five lists for easy access. Within them, you can toggle between Latest Tweets and Top Tweets , just like in the main timeline.

Get to your favorite Lists quickly by pinning up to 5 on your Home timeline, so the conversations you want to read are just a swipe away. If you follow a Topic, then related Tweets, events, and ads will appear in your timeline. The Topics you follow are public. When Twitter first launched Topics last year, people complained their feeds were overwhelmed with Topic suggestions.

Twitter has since scaled back on suggestions in the Home feed, but you can still find them in search results and when viewing your profile page. To access and customize your Twitter topics, click the three dots more icon in the left menu, then click Topics. From here, you can follow and unfollow Topics and tell Twitter which topics do not interest you.